White Claw Hard Seltzer launched in the US in 2016 and quickly became the face of the hard seltzer movement. A drink defined by light, sparkling alcoholic beverages made with soda water, fermented alcohol, and fruit flavouring. Hard seltzers like White Claw offer a modern, no-fuss way to enjoy alcohol that is refreshing, flavourful, and easy to sip straight from the can or poured over ice.